The world leading anti-dandruff brand head&shoulders has today announced that Michael Phelps, US swimmer, 3-time Olympian and 14-time Olympic Games Gold medalist, is to become the new global face of the brand. The partnership will be executed throughout the London 2012 Olympic Games and beyond.

Phelps will front the ‘Wash in Confidence’ campaign which will run across multiple marketing platforms. The initiative looks to capture the participatory nature of the Olympic Games by encouraging people to have the self-confidence to take part.

“I’m excited to join the P&G family and work with the head&shoulders brand as I prepare for the London 2012 Olympic Games. It’s a hair care range that I’ve come to count on, with the amount of time I spend in the pool each week – chlorine and chemicals can give my hair and scalp a hard time. Doubts are the last thing any athlete needs when trying to focus and compete.” – Michael Phelps 

Michael Phelps will be the face of the international campaign and the activity will also be supported by several Olympic athletes who have been signed in multiple countries where head&shoulders is present.