Yesterday Schick announced it will debut a revolutionary new custom power razor proven to reduce irritation[1. Vs. Hydro 5 Manual] at the International Consumer Electronics Show January 9 to 13 in Las Vegas. The Schick Hydro Power Select™, on shelves beginning in January 2012, features three vibration settings, easy-to-read indicators and a one-touch control button. As the only custom powered wet shave razor on the market, the Schick Hydro Power Select gives men control of their shaves and features innovations that mark an important development in men’s grooming.

“As we looked at the research and technology that went into the creation of the Schick Hydro Power Select, we couldn’t think of a better place to introduce this product to the world than CES” – Patrick Kane, Senior Brand Manager, Schick Hydro at Energizer Personal Care

Features

  • Comfort Control System: With a single button push, choose from three vibrations settings, Low, Medium or High, on a conveniently placed one-touch control button that allows users to seamlessly adjust throughout the shave to find the most comfortable level of vibration for their skin.
  • Interactive Digital Interface: An easy-to-read LED screen communicates visually to clearly distinguish which vibration level is in use, another first in the razor category, allowing men to better choose the optimal power for each part of their faces. The screen also communicates the strength of the battery – green for optimal power, red when running low and in need of replacement, and flashing red when the battery is no longer able to power the razor.
  • Design: Schick Hydro Power Select razor’s new high-tech features are reflected in its design, with a modern and masculine look and feel. The ergonomic handle houses 25 electronic components and has just enough heft to feel natural and sturdy in the hand.

Schick officials report that beyond these technological advancements, the Schick Hydro Power Select retains the innovations of the original Schick Hydro skin comfort system to refresh, renew and care for men’s skin, by helping to reduce irritation and providing hydration throughout each shave. The razors use proprietary technology to pack advanced lubrication into a Hydrating Gel Reservoir to effectively help reduce friction during repeat strokes, while five blades with innovative Skin Guards help control skin flow to reduce friction. A Flip Trimmer allows men to flip back the Hydrating Gel Reservoir so all five blades touch the skin for a precise trim, as opposed to the single edging blade on most razors.