Nike have just unveiled two revolutionary products; Nike+ Basketball and Nike+ Training. The Nike+ Basketball delivers measurements such as how high, how hard and how quick players play each game.
Nike+ Training was essentially designed to turn working out into a game and thus motivate. Some of the world’s top athletes including Rafa Nadal and Manny Pacquiao can be seen endorsing the product. The Nike+ Training programs consist of a series of short, sharp workouts, designed to help users get fitter, faster and stronger. Each workout is demonstrated on-screen (your phone) to provide guidance and motivation. During each drill or challenge data and feedback on the workout is delivered to the user’s phone via the Nike+ Training mobile app. Daily programs can be created based on how hard the user wants to train, and the app provides a digital community to share each day’s workouts and challenges with.
The technology in both experiences uses a new Nike+ Pressure Sensor built into each shoe that collects information about the user’s movement and then wirelessly transmits data to their phone. It is then translated into different metrics delivering previously unknown information about either their workout or their game.
Nike’s innovations are always fantastic but we believe the success of this one will be the social media aspect and competition against friends. The key is staying motivated and this goes a long way yo ensure that motivation sticks.
The first Nike+ enabled Basketball shoe will be the Nike Hyperdunk+ which will be worn by LeBron James this summer. The first NIKE+ enabled Training shoes will be the Lunar Hyper Workout+ for Women and the Lunar TR 1+ for men. All styles of the NIKE+ enabled footwear will be available in store from 29th June, 2012.