Classic Italian Shaving brand Proraso have announced a reformulation of their iconic shaving range. There will understandably be some concern from the Proraso faithful over the change – as is to be expected – but rest assured, we have been informed that the products remain extensively the same. The main difference between this new Proraso range and the ‘old’ one (besides the packaging) is now over 95% of the ingredients now have natural origin, and all products are  100% Paraben, Silicone, Mineral Oil and SLS free.

The new packaging is in a slightly darker green and features diagonal stripes inspired by the iconic barber’s pole, befitting the brand’s barbering heritage.

Established in 1926, Proraso is a name that has earned a place in Italian History. Conceived in Florence, where the secret formulation has been passed down from one generation to the next, this new carnation of the Proraso utilises 80 years of experience to create a shaving range that is as current, as it is traditional.

Proraso Pre-Shave Cream Refresh – £8.95

The first product that made Proraso so popular amongst Italian barbers and men. Proraso’s pre-shave cream has a particularly thick, concentrated texture. This means it prepares the stubble and makes the skin elastic, ready for a problem-free shave.

EUCALYPTUS OIL: toning, purifying effect

MENTHOL: refreshes and revitalises

For every kind of beard and normal skin

No Parabens, No Silicones, No Mineral Oils, No Artificial Colours

Proraso Shave Cream Tube Refresh- £5.95

Still made today in accordance with the rigorous, hot soap-making process, which transforms the natural ingredients into a very fine soap. The traditional, vegetable stearin-based formula is enriched with natural ingredients which make it particularly concentrated and rich. Formulated with glycerine to make the blade glide smoothly and reduce razor burn and rashes.

EUCALYPTUS OIL: toning, purifying effect

MENTHOL: refreshes and revitalises

BEARD TYPE: For every kind of beard and normal skin

No Parabens, No Silicones, No Mineral Oils, No Artificial Colours

Proraso Shave Cream Soap Jar Refresh – £5.50

Still made following the hot soap making process, it is left to mature for 10 days in small production batches for ten days. After this period, the soap is more concentrated and ready to be poured into the bowl.

EUCALYPTUS OIL: toning, purifying effect

MENTHOL: refreshes and revitalises

BEARD TYPE: For every kind of beard and normal skin

No Parabens, No Silicons, No Mineral Oils, No Artificial Colors. Must be used with a brush.

Proraso Shave Cream Foam Refresh – £6.50

A rich, thick foam for an excellent shave that is also quick and easy.

EUCALYPTUS OIL: toning, purifying effect

MENTHOL: refreshes and revitalises

BEARD TYPE: For every kind of beard and normal skin

No Parabens, No Silicons, No Mineral Oils, No Artificial Colors

Proraso Aftershave Lotion Refresh – £11.95

Proraso aftershave lotion is traditionally formulated from a selection of fresh, natural ingredients to make it particularly cooling and toning. Added witch hazel reduces rashes and razor burn. A pleasant daily complement to the shaving ritual.

EUCALYPTUS OIL: toning, purifying effect

MENTHOL: refreshes and revitalises

BEARD TYPE: For every kind of beard and normal skin

No Parabens, No Silicons, No Mineral Oils

Proraso Pre-Shave Cream Sensitive – £8.95

Proraso’s pre-shave cream has a particularly thick, concentrated texture. It softens the beard, protects sensitive skin and helps the razor to slide smoothly over the skin avoiding damage and irritation.

OATMEAL EXTRACT: moisturising and soothing effect, it will not disturb the skin’s pH.

GREEN TEA: a natural antioxidant rich in polyphenols and minerals.

Anti Irritation, for sensitive skin

Proraso Shave Cream Soap Jar Sensitive – £ 5.50

Still made following the hot soap making process, it is left to mature for 10 days in small production batches for ten days. After this period, the soap is more concentrated and ready to be poured into the bowl.

OATMEAL EXTRACT: moisturising and soothing effect, it will not disturb the skin’s pH.

GREEN TEA: a natural antioxidant rich in polyphenols and minerals.

BEARD TYPE: For every kind of beard and normal skin

No Parabens, No Silicones, No Mineral Oils, No Artificial Colours Must be used with a brush

Proraso Shave Foam Sensitive – £6.50

A rich, thick foam for an excellent shave that is also quick and easy.

OATMEAL EXTRACT: moisturising and soothing effect, it will not disturb the skin’s pH.

GREEN TEA: a natural antioxidant rich in polyphenols and minerals.

BEARD TYPE: For every kind of beard and normal skin

No Parabens, No Silicons, No Mineral Oils, No Artificial Colors

Proraso After-Shave Balm Sensitive – £11.95

Proraso Liquid Aftershave Cream gives immediate relief to irritated or sensitive skin. The alcohol-free formula combines the benefits of a balsam, which prevents razor burn, with that of a cream, which moisturises and protects. Also enriched with vitamin E, which has an anti-free radicals effect and leaves the skin looking younger.

OATMEAL EXTRACT: moisturising and soothing effect, it will not disturb the skin’s pH.

GREEN TEA: a natural antioxidant rich in polyphenols and minerals.

BEARD TYPE: For every kind of beard and normal skin

No Parabens, No Silicones, No Mineral Oils, No Artificial Colours

Proraso Shave Cream Tube Nourish – £5.95

Still made today in accordance with the rigorous, hot soap-making process, which transforms the natural ingredients into a very fine soap. The traditional, vegetable stearin-based formula is enriched with natural ingredients which make it particularly concentrated and rich. Its formula with nourishing natural active ingredients regenerates dry skin and soften tough beards.

SHEA BUTTER: keeps the skin soft and elastic.

SANDAL OIL: has a calming, anti-inflammatory effect.

BEARD TYPE: For Coarse beards and dry skin

No Parabens, No Silicones, No Mineral Oils, No Artificial Colours

Proraso Shave Foam Nourish – £6.50

A rich, thick foam for an excellent shave that is also quick and easy.

SHEA BUTTER: keeps the skin soft and elastic.

SANDAL OIL: has a calming, anti-inflammatory effect

BEARD TYPE: For Coarse beards and dry skin

No Parabens, No Silicones, No Mineral Oils, No Artificial Colours

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