Athleticism is the new trend, and with the Olympic Games fast approaching, more and more people are donning their trainers in an effort to get fit ahead of the weeks of sporting events that are just around the corner.

For many, investing in the right equipment for your needs is imperative, though not always easy in a market where quality control isn’t as stringently exercised as those who wear the products. Fortunately for those looking for lasting quality in their purchases, independent boutique Suka Sport houses a concise range of innovative products for both seasoned athletes and those just starting to tackle a morning run.

Set up by Yolanda Hinchliffe and her partner Alexander Neumuller, the store stocks goods from a number of independent sportswear labels including Café du Cycliste, Ashmei, Newton Running and Herschel. Inside, products are placed elegantly amongst restored furniture and modest display stands that emphasise an appreciation of design that is evident throughout the space, right down to the yoga studio on the lower ground floor.

When it comes to selecting new products Hinchliffe and Neumuller take the hands on approach, thoroughly testing every item personally before it’s put on sale. With a number of exclusives from the UK and America, new items are constantly being added as the pair continues to road test potential additions to their stock.

For your first purchase Hinchliffe recommends an Odlo Seamless Race Top, suitable for a number of sporting pursuits. Whether you’re heading to the gym or the great outdoors its construction of lightweight and breathable fabrics makes it the perfect layer for the changeable British climate.

With their eyes firmly set on providing customers with a well thought out selection of high quality products, teamed with a personal shopping experience somewhat lacking from most sports stores, Suka Sport makes the perfect destination for anyone looking to add a little athleticism in to their life.



Suka Sport is located at 47 Beak Street, London.