Following a successful year in the UK, Tiger of Sweden have expanded their shopping forum to an even larger space within London superstore, Selfridges. Occupying 1600 sq ft, the new area features shoes and accessories from the brand’s latest collection.

The pop up space will offer shoppers a chance to further emerse themselves into the brands world.


“The success of the collections are definitely attributable to the fact that the cut comes first” – Adam Kelly, Selfridges Buying Manager

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