Developed by renowned perfumer Alberto Morillas, Ermenegildo Zegna Uomo combines two key ingredients; zesty Bergamot and floral Violettyne Captive. The natural Bergamot is cultivated at Zegna’s own proprietary fields in Calabria, Italy and harvested exclusively for Zegna fragrances. Violettyne Captive is a different proposition; created by scientifically ‘editing’ Violet to heighten its natural vibrancy and lushness.

The fragrance is anchored by Vetiver and earthy Cedarwood, resulting in a superb composition: woody, confident and masculine. Housed in a ‘glass pillar’ with polished silver collar and grey cap, almost architect designed – it represents the Zegna fashion house perfectly.

100ml/ £60 at Zegna.com and available from June 2013.