Philips are masters at leading the way in the personal care technology sector, and the have done it again with the creation of the world’s first laser-guided beard trimmer. The Philips Beard Trimmer 9000 projects a laser guided beam across the skin – allowing for hair to be perfectly and symmetrically cut.

The development of a laser guided beard trimmer began in 2009, with a sole aim of helping men achieve their desired beard style, more easily. The unique laser guide is easily activated by pressing the top of the golden pen on the back of the Philips Beard Trimmer 9000. It works on all skin tones, hair types and lighting conditions.

Other features include a dual-sided cutting element giving the options of a main trimmer for straight lines on both the face and neck, as well a precision element for getting the details right on troublesome areas around the nose and lips. Their is a wheel and digital LED display, allowing variance of the trimmer’s cutting length between 0.2mm and 7mm. The Philips Beard Trimmer 9000 is fully waterproof too – ideal for easy cleaning.

As with all Philips products, the quality is high – with emphasis on functionality, quality, endurance and safety. Available now at an RRP of £100.