Towards the end of 2013 the British clothing label Sunspel unveiled its newest London retail space on the historic thoroughfare of Jermyn Street. Founded originally in 1664 as a shopping destination for the aristocracy Jermyn Street has successfully remained an essential destination for picking-up all manner of male commodities, and the new outlet continues this tradition.

Offering clients a concise edit of their menswear range a stones-throw from esteemed neighbors like Alfred Dunhill, Turnbull & Asser and John Lobb, the compact store welcomes clients in to a small reception tastefully decorated with vintage prints. Downstairs, a dedicated VIP area can accommodate those who seek additional assistance in choosing their garments.

For years Sunspel have been the ideal suppliers of luxury basics for anyone seeking well-made, high-quality garments that don’t so much shout about their attributes as wittily whisper; the company’s long sleeve polo shirts and loopback joggers are a firm loungewear favourite in the home of our editors.

Already established as a fine example of a heritage label modernising itself through paired back marketing and elegantly uncluttered retail spaces, Sunspel’s new establishment on this prime stretch of gentlemanly outfitters seems the perfect example of how heritage and modernity can stand seamlessly side-by-side.

Sunspel’s new store can be located at 21a Jermyn Street. For further enquiries contact the store directly on 020 7434 0974.

Sunsp1el.com