Launching in October, 2014s final addition to Floris London’s ‘By Request’ service – the backbone of the Floris family business for 284 years; Jermyn Street. Made with notes of gin and old copper stills, with a splash of lemon, and the London plane – London’s most common tree and those that still stand around the Floris store today, London bricks and portland stone.

Jermyn Street back in 1730 was a hub of enterprise, innovation and migration with cutting edge galleries du jour where bright young things rise or fall. The upward swirl of cigar smoke on the corner. The fresh, crisp cotton of its renowned shirt makers all beginning with Henry Jermyn.

Jermyn Street is measured, with an understated class and style; reflected in the fragrance Floris have created – a modern classic, which captures the essence of Jermyn Street throughout the centuries.

Eau de Parfum – £160 for 100ml.

www.florislondon.com