If you’ve ever been into an Abercrombie & Fitch store, you’ll be well aware of their omnipresent fragrance for men; Fierce. It is wildly popular, almost signifying the brand in scent. Well, the American retailer has just extended its signature fragrance line, adding both Fierce Confidence and Fierce Intense to the collection.

Fierce Confidence is the first scent added to the Fierce brand, with hints of pure white amber and citrus aroma – a notably energetic scent. The 1.7oz bottle will retail for $54/ £58 in-store and online.

Fierce Intense is a more potent version of Fierce – longer-lasting and the first ever concentrated scent for Abercrombie & Fitch. For 1.7oz, this scent retails for $118/ £TBC in-store and online.

Abercrombie.com