BOSS Parfums have announced the signing of actor Theo James, star of Hollywood movie trilogy the Divergent series. Theo James will join the ranks of high profile BOSS Parfums ambassadors and will appear in a new global advertising campaign.

Coming soon from the house of BOSS Parfums will be a new masculine scent, which marks a new territory expansion for the brand.

“I’m honored to be representing BOSS Parfums as an Ambassador in their latest perfume campaign. I have for a longtime admired BOSS for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truely unique fragrance.” Theo James, BOSS Parfums ambassador

www.fragrances.hugoboss.com