Malin+Goetz have now introduced their third styling product, Firm Hold Gel. A hydrating multi-use styling aid, Firm Hold Gel, provides styling options for all hair types.

Using an alcohol-free formula, the gel helps define, control and smooth hair without drying or flaking, whilst providing a healthy shine and no residue build up. Like all Malin+Goetz products, Firm Hold Gel is effective without irritating a sensitive scalp.

Used to create volume in longer hair, or in shorter styles to create texture, it can be used on wet or damp hair whilst still maintaining styles- 113g.

Firm Hold Hair Gel, £18 by MALIN+GOETZ

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