Balmain, the French haute couture fashion house founded by Pierre Balmain in 1946 have developed a menswear collection for H&M.

Balmain, noted for its effortless style and lead by Creative Director, Olivier Rousteing have included blazers, leather jackets, trousers and a plethora of accessories to achieve that signature Balmain look; Parisian tailoring with the street, sports and hip hop.

“This Balmain collection for H&M is everything I love about menswear. It is sharp, rich in detail and full of effortless attitude. It’s for all of the men in the H&M Balmain Nation, no matter who they are or where they are from.” says Olivier Rousteing, Creative Director of Balmain.

hm.com