Biotherm Homme the men’s skincare brand owned by L’Oréal today announced a long-term partnership with David Beckham to develop a men’s grooming line. The collection of skincare and daily grooming products will launch in 2017.

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As part of the joint venture Beckham becomes Biotherm Homme’s first global ambassador and will appear in their campaign for the brands Aquapower moisturiser in June this year.

“I’m excited to be working with Biotherm Homme,” said David Beckham. “I’ve been thinking about developing a skincare range for a long time and it wasn’t until I started speaking with Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labor very soon.”

Can the recently voted “Sexiest Man Alive” by People magazine bump up Biotherm Homme’s men’s grooming and skincare sales… only time will tell. We look forward to seeing Beckham’s creations next year.

biothermhomme.com