Uomo Salvatore Ferragamo
Salvatore Ferragamo- the luxury goods company based in Florence certainly knows a thing or two about Italian style. Founded by the companies namesake; Salvatore Ferragamo a skilled bookmaker, the brand has built a reputation for quality and flair.
For the fragrance side of the brand, their brief was to create a scent dubbed the, “potion of pure Italian style”, and named Uomo or ‘man’ in Italian. Simple, clean and effective. To front the campaign, Ferragamo chose actor Ben Barnes- a thirty-something actor who appears savvy, cosmopolitan and gentlemanly yet with a certain degree of charisma, creativity and style. Essentially, a typical Italian- it has to be said.
The story is clear and thus far believable but what about the all important fragrance? It’s an oriental woody creation created by perfumers Alberto Morillas and Aurélien Guichard (Firmenich) characterised by vibrant woody notes with invigorating gourmand notes.
A fresh and cool opening, infused with Black Pepper, Cardamom and Bergamot is complimented by a heart with an unusual yet classically Italian ingredient; Tiramisu, alongside Orange Blossom and Ambrox. The base finishes with Cashmere Wood and Sandalwood with a hint of Tonka Bean.
The bottle or flacon- which is becoming increasingly important in fragrance sales, not only from a catching your eye point of view on a retailers’ shelf but in a bathroom, a style accessory if you will. And Uomo Salvatore Ferragamo doesn’t fail here. To the sides of the bottle, the historical “Venna” logo in black provides a comfortable grip and acts as a surround for the clear glass bottle which is adorned with the famous Salvatore Ferragamo signature logo beneath ‘UOMO’.
To conclude; the Uomo Salvatore Ferragamo story is a strong one- from the brand ambassador in Ben Barnes representing a typical Italian man, the fragance- manly (perhaps slightly sweet) and a bottle designed in a signature Salvatore Ferragamo style.
Available from July 24th, 2016 priced £47 for 50ml amongst other price/ size variants.