Mr. Burberry Eau de Parfum is the latest chapter in the brand’s Mr. Burberry fragrance story; a deeper and more sensual scent than the iconic Mr. Burberry Eau de Toilette.

Inspired by the anticipation of London at night, Mr. Burberry Eau de Parfum incorporates top notes of tarragon and spicy cinnamon, layered upon rich patchouli, with a woody base of amber and smokey vetiver, to ensure a warm, sensual and woody fragrance; mirroring classic scents of British male perfumery.

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Whilst conveying the sensuality and warmth of the scent, the dark lacquer bottle honours the black Heritage Trench Coat and its signature design details. Its weighted cap and hand tied knot in English-woven gabardine, which sits around the neck of the bottle, wields masculinity, and celebrates the innovative fabric invented by Thomas Burberry more than a century ago.

The 100ml and 150ml Mr. Burberry Eau de Parfum bottles are able to be personalised with up to three initials on Burberry.com and in selected Burberry and wholesale stores.

Burberry have also added three new grooming products to their collection; each infused lightly with the scent of Mr. Burberry. The new collection is as follows: –

  • Aftershave Balm 75ml for £34
  • Face Scrub 75ml for £28
  • Hair and Beard Clay 45ml for £26

Mr. Burberry Eau de Parfum is available in sizes 150ml for £88, 100ml for £72 and 50ml for £52 at SELFRIDGES