Bulldog, the UK’s first natural skincare brand for men, has launched a new Anti-Ageing Moisturiser (RRP. £8.99) specifically for male skin. This latest addition to the award winning range is dermatologically tested and has a non-greasy formula designed to target wrinkles and fine lines. It contains natural ingredients including tannic acid from oak apple, botanical silicon from millet seed, vitamin E and a unique blend of five essential oils, which combine to reduce the appearance of wrinkles and deliver younger looking skin in four weeks.

The Bulldog range was born out of frustration that there were no options available for switched-on men who wanted to reduce the number of man-made chemicals in their bathrooms. Now, for the first time, men will have a real choice. As a pioneer of natural grooming, all Bulldog products are body friendly and don’t contain controversial man-made chemicals such as parabens, sodium laureth sulfate, artificial colors, or synthetic fragrances. All Bulldog products are loaded with essential oils and other amazing natural actives to deliver superb grooming results.

Bulldog products are never tested on animals and never include ingredients derived from animal sources. Bulldog’s continued commitment to animal welfare earned the company its first RSPCA Good Business Award for the category of small cosmetics company. Bulldog was highly praised by the judges for the remarkable product safety section on its website, and its strict policies around the inclusion of ingredients from animal sources, and animal testing.