Picture this- the verdant rolling hills and sunny countryside outside of Milan with the warm, bright colours of Italy. This is backdrop for the new Colonia Pura fragrance from Acqua di Parma. Created as a modern interpretation of their classic, signature scent.

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The campaign for the launch was shot by New York-based fashion photographer Josh Olins, who was briefed with capturing the Colonia Pura man and his unique world, focusing on masculinity, openness and emotional depth.

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Colonia Pura itself is fresh, energetic and light. Crafted with crisp and sunny bergamot, combined with juicy orange notes and petit grain accents, it brings new light and air to the classical citrus structure of Colonia. At the heart there are lush notes of narcissus and jasmine absolutes which blend with the spicy notes of coriander. Warm and sophisticated accents of patchouli and cedar wood merge at the base alongside white musk notes. This, as always, housed in the iconic Acqua di Parma bottle with its Art Deco charm.

The new Colonia Pura campaign will be launched nationwide in September 2017.