Since its founding by Alberto Aspesi in 1961, the Aspesi brand has been defined by its pursuit of basic, timeless classics and their latest Autumn/Winter collection is a testament to that ideal. Grey out the model shots, replace the studio setting with a classic Ford, complete with a side-parting and you would be forgiven that you were looking at a collection from the early 60’s.
As is the nature of the brand, Aspesi have manage to progress through the tempestuous fashion industry with relative ease, decade after decade. While their PR may seem almost ‘innocuous’ at times, their innovative, ageless designs have left a lingering mark over the years; early Aspesi designs were instrumental in the creation of the now iconic Moncler ‘puffa’ coat.
Simple but by no means simplistic, the emphasis of the Aspesi Autumn/Winter ’11 collection is on impeccable cuts and exceptional materials. Every year, the Italian brand undergoes extensive fabric research, bringing the latest developments to its selective offering. Quietly unconventional and purposefully under-promoted, Aspesi has nonetheless captured a dedicated following of discerning customers who respond to the consistent, ageless quality of the collections.
A partnership with The Level Group and Dodicitrenta this September has seen Aspesi launch their first ecommerce store. Every element on the website is custom designed and constructed according to the company’s unique needs and around the Aspesi concept of luxury casualwear. The site offers rich product imagery, brand content and enhanced shopping features such as “searchandising” – a dynamic merchandising tool driven from real time customer preferences – to provide a seamless, functional and superior shopping experience.
In addition to its new e-Commerce site (www.aspesi.com), the brand is sold exclusively in Aspesi stores in Europe and Japan. Peruse and enjoy Gentlemen.