Black Friday is rapidly approaching and there are plenty of deals already emerging for you to take advantage of. However, with seemingly every retailer these days jumping on the bandwagon, it’s often difficult to decipher which offers are actually worth taking up, so we’ve collated the best available from trusted, Ape-approved brands.

We’ll continue to add to this page in real time as more of our favourites release their discounts, so check back often if you want to refresh your wardrobe and grooming cabinet for less.

Nordgreen Watches – Nordic Design

Nordgreen is a Danish watch brand located in the heart of Copenhagen that is making its mark on the watch industry with its Nordic designer watch collection and a flair for giving back.

Our picks are the Pioneer which is Nordgreen’s take on a Chronograph, celebrating the Danish tradition of Science for Humanity, which aims to create positive change for humankind, thus working towards a greener future.

Or Nordgreen’s Philosopher which is designed to celebrate our ability to think differently, learn from the past, act now, and create a better future. The conical-shaped case has a wider base than face, creating a sharp two-piece dial that draws our eye to the center of the timepiece. The elevated watch case, clean brushed look, and tugging lugs provide the finishing touches to the watch’s unique design.

You’ll find 35% off everything with code APE35 – enjoy! There is also a buy 2 watches or bundles and get 1 free, which is incredible. Nordgreen with a very strong Black Friday offer.

Shop now at nordgreen.co.uk

Meridian – Grooming Below The Waist

Too often, men neglect basic “down there” hygiene due to lack of information and the taboo around manscaping. Well, no longer – Meridian are here to help you fight the stigma and provide the solution with precision-grade products for your most prized possessions.

And best of all, there is 30% off all bundles at Meridian Grooming with promo code “CYBER2020“. Valid 23/11 – 30/11.

Shop now at MeridianGrooming.com

A Day’s March – Swedish Basics, Clothing Without Expiration Dates

You will only find A Day’s Match garments in their own stores and at adaysmarch.com. Because they skip wholesale, you skip the markup. This means high-quality clothes at a better price. What do they mean by better? They mean a price that isn’t too high, but still gives their suppliers fair compensation. The beauty of A Day’s March style wise – they focus on classic styles, meaning you invest once – and items will last a lifetime, one of the finest brands to build your basic wardrobe with.

For Black Friday you’ll find 20% off selected products between 27th-30th November.

Shop now at A Day’s March

Serran – British Outerwear

Serran is a British outerwear company based in London and manufacturing in London, specialising in coat making, knitwear, leather accessories, all with bespoke options. Their main focus is targeting those that commute in and out of the city – covering off style, practicality and comfort. With every single item designed and produced in their own workshops, this is ethical, British craftsmanship at it’s finest.

The above featured Serran items (and many more) in the Black Friday list will have between 20% – 50% off once you add to basket.

Shop now at Serran.com

Lumin – Skin Management For Men

There’s a plethora of new and exciting male grooming brands out there today, but Lumin has risen above the pack and looks set to cement its place in the industry long term. Using only the highest quality, most effective ingredients from across the globe, the founders traveled countless miles to consult skincare experts in Japan and Seoul in order to deliver a first-class range of skincare products designed specifically for men. Now is the perfect time to try the range.

Get 35% off everything at Lumin Skincare with code “CYBERWK2020“. Valid 23/11 – 30/11.

Shop now at LuminSkin.com

Hem – Designer Furniture

Hem believes great design can enrich lives – and they’re not wrong. They’re an independent design brand and platform for progressive thinking, inspiring the creative community through collaboration, innovation and experimentation.

This Black Friday they’re offering some substantial discounts with up to 40% off. So if you fancy turning your humble abode into the envy of all your stylish friends, take a look at Hem.

Shop now at hem.com

JAXXON – Men’s Jewellery

You may not be familiar with this new men’s jewellery brand, but you soon will. Founded in 2017, LA-based JAXXON has been committed to bringing its customers Italian luxury jewellery at an affordable price point. They only work with the most enduring and premium quality materials sourced straight from Italy, from solid 14k gold to 925 sterling silver.

A standout piece is their Gold Cuban Link Chain. Crafted with diamond-cut links, head-turning shine and superior durability, it’s the perfect piece to help elevate your everyday looks. Those who want to layer or switch up their necklace on a daily basis could also consider the Cross and Cuban Gift Set, which adds a cross pendant style to the aforementioned Gold Cuban Link Chain, giving you even more versatility.

Looking for something a little more subtle? Check out the brand’s new, limited-edition Blackout Gift Set, which features a black link chain, beaded bracelet and metal cuff. Ideal for monochrome dressers.

JAXXON are offering 20% off everything site wide from today.

Shop now at Jaxxon.com

CDLP – Finest Underwear And Men’s Essentials

Launched in 2016 by Christian Larson and Andreas Palm as a passion project after noting a lack of sartorial options for their base layer, today CDLP is a growing collection of luxury essentials. Designed in Stockholm, it products are consciously crafted in Europe using future-oriented, innovative fabrics.

Ape can vouch for the Boxer Briefs and Crew Neck T-Shirts; the quality is like no other, and the 67% lyocell/33% pima cotton mix is otherworldly. You really have to try it to believe it.

For CDLP’s ‘Black Feast’, you can save 15% on selected black essentials – no code required.

Shop now at cdlp.com

Clos19 – The World’s Finest Spirits And Wines

With Christmas coming up, it’s to immerse yourself in a place where good taste reigns supreme. And there’s nowhere better than Clos19 to perfect the art of being the stylish host as well as the ideal guest.

At Clos19 you will discover everything you need to know – from the essentials to the exceptional. How to choose the perfect bottle for a cocktail party, a dinner or a gift. How to master the magic of mixology. How to sniff out the subtleties of the finest wines and champagnes. And how to tell the stories and secrets behind the labels. Learn about the vineyards where it all began, meet the cellar masters and peek into the remarkable lives lived on the terroirs of Clos19.

Once educated you’ll also be able purchase some of the finest spirits and wines available today – see our picks above. During the Black Friday and Cyber Monday period Clos19 is offering 15% off £150 (or more) on selected products (including those featured above). Use the discount code: CYBERTREATS at checkout.

Shop now at clos19.com

The Jacket Maker – Finest Leather Jackets

The Jacket Maker is a direct to consumer brand that combines years-old bespoke tailoring with e-commerce to make finest quality custom and ready-to-wear leather jackets accessible to everyone. In the brands’ Black Friday sale they are offering up to £100 off.

Ionic Black Leather Jacket: The ionic Leather Biker Jacket will make you stop and stare. With its clean cafe racer style design, straight lines, and a glorious matte finish lambskin leather, the ionic Ionic is perfect for those who believe that less is more.

Daron Brown Leather Blazer: Clearly a smart and refined choice for those looking for stylish alternatives. The Daron Brown Leather Blazer is made in a soft lambskin leather having undergone a semi-aniline finishing.

Aaron Brown Bomber Jacket: Carrying a momentous past and embracing a current style quality, this Aaron Brown Leather Bomber Jacket is your ticket to timelessness. Made of a rub-off finish goatskin leather, featuring a quilted viscose inner-shell, a shirt style collar, ribbed knit cuffs and waist, two inner pockets and four outer pockets and speaking of outer pockets, the interesting approach to the classic flat breast-pockets add an old-school element that is enjoyable.

Shop now at thejacketmaker.co.uk

Sunspel – Premium Essentials

Sunspel has been handcrafting garments in the UK for over 160 years. With a strong sense of tradition, history and craft, but with one eye on the future, this British heritage brand specialises premium-quality basics that are built to last, using natural, organic and recyclable materials whenever they can.

If you’re looking to build a stylish, minimal capsule wardrobe from the ground up, we can’t think of anyone better equipped to provide a solid foundation for your sartorial arsenal.

There is 30% off over 450 items in the Sunspel Black Friday sale.

Shop now at Sunspel.com

Filson – Quality American Heritage Outerwear

Established in 1897, Filson has become a leading outfitter and manufacturer of built to last outerwear for outdoor enthusiasts. It has earned a reputation for reliability amongst anglers and hunters, engineers and explorers, mariners and miners, and anyone with a fondness for the great outdoors. All while looking good.

Spend £500 and receive a £150 voucher towards your next purchase. Or spend £250 and receive a £50 voucher towards your next purchase. Gift voucher codes will be email to be spent online between December 3, 2020 to December 22, 2020. To qualify, spend at least £250 from Thursday, November 19, 2020 through Monday, November 30, 2020 on a single order at Filson.

Shop now at Filson.com

Reiss – Contemporary Menswear

Since its formation by David Reiss in 1971, the founder’s eponymous label has developed a reputation for creating design-led menswear that offers superior quality and value. The ideal brand if your style is in need of a revamp, you’ll find everything from contemporary, everyday basics that form the foundation of any successful capsule wardrobe through to of-the-moment pieces that’ll keep your style looking fresh.

Throughout the Black Friday period Reiss is offering 20% off many of its items. The discount is automatically added at checkout.

Shop now at Reiss.com

Todd Snyder – Menswear For The Modern Gentleman

Since launching his label in 2011, designer Todd Snyder has injected New York City into the DNA of the Todd Snyder brand – from bespoke tailoring to innovative capsule collections. This is style with a playful edge. His design ethos resides on the cutting edge of menswear, always looking for creative ways to push creative boundaries.

Use code ‘BLACKFRIDAYSALE‘ for 30% off a $500 spend, or 25% off a $300 spend, or 20% off a $200 spend.

Shop now at ToddSnyder.com

Club Monaco – Comfort & Style

Club Monaco was founded in 1985 around the idea of creating better basics. The type of classic and effortless pieces that can be mixed and matched on a daily basis effortlessly, to ensure comfort and style.

For Black Friday the brand is offering 30% off everything, enter ‘HOLIDAY30′ at the checkout.

Show now at ClubMonaco.com

MR PORTER – The Men’s Style Destination

MR PORTER is an award-winning online retail destination for men’s style, mixing the finest international menswear with stylish advice and aspirational content. MR PORTER sells over 450 leading brands, with new products added three times a week. It currently offers express worldwide shipping to 170 countries, and a free collection service for returns and exchanges.

For its Black Friday event MR PORTER is offering 30% off many selected items.

Shop now at MrPorter.com