Black Friday 2023: The Best Men’s Fashion & Grooming Deals

It’s that time of year again. Black Friday is upon us, and as always it’s a great opportunity to thriftily fill holes in your wardrobe, pick up bargain Christmas gifts and save money on grooming gear. Provided you’re able to sift through the seemingly endless supply of deals.

Every brand and retailer seems to offer some sort of ‘unmissable’ Black Friday deal or discount. But which ones are actually worth checking out? To answer that question for you, we’re rounding up all the best offers from our favourite, Ape-approved brands. From discounted clothes to reduced-price hair products and watches – whatever’s on your shopping list, you’ll be able to tick it off all at once here.

We’ll be adding to this list as and when new Black Friday deals emerge, so keep checking back to stay abreast of the latest offers.

The Dark Knot

The Dark Knot is redefining the men’s ties and accessories game. With a core focus on providing the market with affordable, luxurious handmade accessories and helping gentlemen dress better, the brand’s products truly stand out.

Each item is presented in an elegant black gift box along with a card with recommendations for matching attire, so you never leave your house mismatched again. The Dark Knot carries Silk Ties, Knit Ties, Pocket Squares, Bracelets, Colourful Socks, Wallets and More. Here are some of our recommendations from the range:

Berkshire Abstract Foulard Silk Tie (Navy And Turquoise): a stunning navy and turquoise foulard design from the brand’s premium line of ultra-high-yarn-count luxury silk ties, The Edition Collection. This tie will match perfectly with a solid or micro-checked white, light blue or pink shirt, alongside a charcoal grey, navy blue or brown suit. Whether you are dressing for your next wedding reception, a cocktail party or that all important presentation, this tie will do the trick and then some.

Cherry Creek Stripes Knitted Silk Tie (Navy, Yellow and White): an exquisite knitted silk tie with a crunchy finish, this stunning piece is perfect for your next date night, an evening out or weekend events. Team this tie with a solid white or light blue shirt and a navy blazer for added effect.

Ventura Silver Lion Black Stackable Beaded Bracelets: stunning stackable beaded bracelets perfect for an evening out with friends or date night, this statement piece is bound to make an impression and keep heads turning. Ideally combined with dark denim or a pair of chinos and a fitted tee or rolled up dress shirt.

There is 45% off site-wide (including on sale items) using code: APE45 OR 55% off orders over $199 (including on sale items) with code: APE55.

Shop now at The Dark Knot


“If you want something made well, make it yourself.” That’s the founding principle of British brand Arterton. Unimpressed by the subpar options available for transporting and storing his tailoring, the brand’s founder set out on a mission to create the perfect garment bag. And we’d say he succeeded. With premium construction and clever details like a double-zip opening, these might just be the best suit bags we’ve ever come across.

But there’s more to Arterton than just bags. The brand also offers a range of stunning handmade footwear alongside various other high-quality bits and pieces, like wooden shoe trees and hangers to help store and transport your clothing in style.

Get 15% off everything using Ape’s exclusive shopping link (discount applied automatically at checkout). Alternatively, use code: BLACKFRIDAY15
Offer ends 08:00 AM (GMT) Saturday, November 26th.

Shop now at Arterton

Barròco Italia

There’s nothing better than a piece of clothing that’s clearly been made with love and skill, and that’s what Barròco Italia is all about. The brand is based on the concept of bringing the work of Italy’s skilled artisan makers to a wider audience, offering up incredible handmade pieces at competitive prices.

It’s an excellent place to pick up things like Italian-made tailoring and shoes without needing to hop on a flight. Here are three Ape recommendations that will instantly refresh your tailoring collection:

Melange Gray Wool Dress Trouser: Sourced from historical fabric producer Cerruti, the cloth of this trouser is characterised by a mouliné yarn in warp (composed of a bone colour yarn and a grey melange yarn), while in weft the yarn colour is a gunmetal. The combination of yarn colours and weaves give a wavy effect to the classic diagonal twill weave. The handle of the fabric is gentle to the touch, giving it a luxurious appearance. We particularly like the use of a bone-coloured corozo button to create a veiled connection with the fabric.

Blue Navy Prince of Walles Giza 87 Cotton Flannel Shirt: Flannel is a soft fabric by definition, as the gauzing process of the yarn causes the entire surface of the fabric to have a fluffy nap. The melange yarn within this fabric gives it a dusty and sophisticated look. The design of the fabric is the famous ‘Prince of Wales’ check interpreted in a refined tone-on-tone variation, playing with the range of blues: navy and sugar paper. This fabric is made by Albini Group, which has been producing high-end fabrics since 1876.

Azure White Striped Popelin Shirt: Cradfted using a silky popelin cotton made from double twisted yarn – 120/2 – characterised by a full-bodied hand, classic colours and refined graphics. This is a shirt that can be worn with or without a tie, perfect in a business context. The material is made by Albini Group, which has over 140 years of textile experience in creating precious fabrics.

Enter code BFBarroco for 10% extra discount on the top of the Black Friday Sale (25% off) until 28.11. On 26.11 only there is an exclusive offer for Ape readers – use code BFBarroco for 35% off.

Shop now at Barròco Italia

Tribal Chimp

Tribal Chimp’s mission as a brand is to take the fuss out of hairstyling. Its range of easy-to-use hair products is designed to simplify the entire process, giving you great results quickly and with minimal effort.

The American brand’s hero product and bestseller is its Styling Powder, which is quick to apply, long lasting and instantly boosts volume, texture and lift.

This Black Friday you can get $50 off when you spend $100 or more, and $100 off when you spend $200 or more.

Shop now at Tribal Chimp


Atowak makes otherworldly automatic timepieces with mind-melting complications. If you’re the sort of guy who likes things done a little differently then you’re going to really appreciate the brand’s approach.

The Cobra is one of Atowak’s signature styles, taking design inspiration from the venomous snake with which it shares a name. It features a unique rotating hour wheel, with hour indicators on three wheel arms that rotate between four sides to indicate the 12 hours of each day.

This Black Friday you can save up to 25% across selected lines.

Shop now at Atowak


This up-and-coming lifestyle brand riffs on athleisure, creating garments designed for what it terms ‘Apres sport’. The range uses organic and recycled materials from vegan sources, with a focus on simple styling, athletic yet forgiving fits and high quality.

For Black Friday, get 20% off the entire collection, including caps, hoodies, tees and more.

Shop now at Pelota

Private White V.C.

A lot of our homegrown labels here in the UK have taken their production overseas to bring down costs. But not Manchester’s Private White V.C. This premium outerwear label is built around classic silhouettes, reimagined in the highest quality fabrics, and proudly manufactures all of its pieces in England.

The brand’s garments are built with longevity in mind, fusing traditional manufacturing techniques with contemporary styling. The result is clothing that will stand the test of time in terms of both looks and durability.

For Black Friday, the brand is offering a generous 30% off some of its core products (discount automatically applied at checkout).

Shop now at Private White V.C.

L’Estrange London Re_Work

We’ve been fans of L’Estrange London’s approach to menswear for a while. The brand specialises in luxurious multipurpose garments that are designed to be dressed up and down to maximise wearability. This way, you can do more with less, ultimately reducing your consumption and getting the most out of your garments.

L’Estrange also has a scheme called Re-Work, which takes the brand’s underlying concept a step further by offering up nearly-new or repaired clothing at reduced prices.

Shop the Re-Work range this Black Friday for up to 30% off.

Shop now at L’Estrange London


Percival offers up contemporary twists on classic pieces with a distinctly British flavour and sense of humour. The collection includes everything you could possibly need to deck a wardrobe out in style, including quality outerwear, well-fitting shirts, all manner of pants and every type of casual essential you could think of.

Percival is offering up to 70% off select pieces and 25% off site wide for Black Friday.

Shop now at Percival

A Day’s March

Direct-to-consumer brand A Day’s March has been an Ape favourite for a long time. The Swedish label focuses on well made contemporary essentials and is able to offer high quality at competitive prices by cutting out the middleman.

We’re big fans of the overshirts, but the outerwear selection has really stepped up a notch over the past few seasons. Check out the puffers and parkas to see what we mean.

The brand is currently offering 20% off everything for Black Friday weekend.

Shop now at A Day’s March

Mr Porter

As far as multibrand retailers go, Mr Porter is as good as it gets. Mr P stocks a tightly curated (but enormous) collection of pieces from only the best luxury and contemporary menswear brands in the world. We’re talking everything from Gucci to A Kind of Guise and Needles to Tom Ford.

Head over to the site now to get up to 30% off selected pieces.

Shop now at MR PORTER