An idea born on the beach in Brazil, Beach Tomato is the brand new online magazine from bespoke creative travel brand, Black Tomato.

When that much-needed time off rolls around, which beach and what to wear are the eternal questions for every gentleman with an eye on the catwalks.

Dishing out a daily supply of moreish image-led tried-and-tested beach travel, fashion and grooming ideas alongside incoming features from a roster of worldwide contributors, here’s introducing the definitive site on beach culture for women and men.

The site itself is divided into five easily navigable sections: places, promenade, preen, play and people. Whilst reporting on the very best of beach fashion and style in the “promenade” and “preen” sections, the scoop on where to wear it is updated in “places” and the trends on what to do there can be found in “play”.

And the best bit? The ability of award-winning sister travel company Black Tomato to take you there is just a click away.