British male grooming brand Bulldog are starting the New Year running, with their first overseas launch in Sweden. From January 2010 you will be able to find Bulldog products nationwide in two of Sweden’s finest department and beauty stores – Åhléns and Kicks. Bulldog will first appear in an initial 200 stores across Sweden, with plans to increase this to 1,000 stores by 2013. This move is Bulldog’s first in a bid to secure a more international audience.
Earlier last month, Bulldog was named the first male grooming company to be recognised and approved by the BUAV under their Humane Cosmetics Standard. The Humane Cosmetics Standard is the only internationally recognised scheme that enables consumers to easily identify and purchase cosmetic and toiletry products that have not been tested on animals.