Founded in 1977 by hairdresser and entrepreneur Michael Gordon; Bumble and bumble quickly developed a thriving business with a reputation for hairdressing ‘differently’, the method has since been coined as ‘imperfect…perfect’. With close links to the fashion world Bumble and bumble ascendancy continued with their signature undone-yet-done looks recognised on catwalks not only in New York but worldwide.


The undone-yet-done look can be translated into that messy or choppy style that continues to be favoured amongst gentleman. Possibly described as the anti-Don Draper smart look but nonetheless a style which almost never goes out of fashion. Naturally, with the Bumble and bumble heritage I looked to them for products to achieve such a style. You may have come across their Surf Spray, a popular product aimed at achieving that undone-yet-done look:

Sexy, salty, sun-dried, windswept styles – whenever, wherever.

There is plenty of choice when it comes to men’s styling products but the Bb.Texture hair(un)dressing creme is one of the best I’ve found. It’s described by Bumble and bumble as a gel-creme, I agree. It provides excellent volume (ideal for thinning gents), hold and moldability. Importantly hair can be restyled at pretty much any point in the day, it will leave a matte finish and is easily washed off your hands and out of your hair – a nice change from products which seemingly contain superglue or similar.

It’s important to apply it to damp hair, to leave it for a minute and then style or ruffle. You can achieve pretty much any style you wish for and especially that undone-yet-done look.

This product is now a staple in my bathroom. At £21.00 for 150ml/ $22.00 for 5oz. it’s a more than reasonable price point for the length of time it lasts and the amount your require per application.

Imperfect…perfect, as Bumble and bumble might say.