BYB or Below Your Belt is a part of a modern men’s grooming routine. Men’s BYB shaving cream is specially designed to treat sensitive and irritated skin, when it nourishes, soothes while shaving. BYB only focus on the private part of the man, a man’s crotch. BYB makes it smooth and fresh, so no wonder why the ladies call it; The New Woman’s Best Friend – For Men.

How to groom your privates

Use a brand new razor; trim longer hair first so it will be a smoother and easier shave. Pat area with lukewarm water; lather it up with with BYB shaving cream. Start by shaving off the hair above your member. Remember to shave against the grain (bottom to top) it will give you a closer, smoother shave. Gently pull down your member so that you can go about the area much easier. Pull it to either side so you can get into the corners. Stretch out the skin as you gently work your razor whilst pulling your entire package up against your lower belly. Feel the skin and shave any area that you may have missed.

BYB is presented in a sumptuous and unmistakably masculine version of the Hans F Hansen tube. The tube is packaged in a matted-black box and the logo is stamped on the side of the box.

Ingredients: Lauric Acid, Myristic Acid, Palmitic Acid, Stearic Acid, Tetrasodium EDTA, Potassium Hydroxide, Glyerin, Cocamidopropyl Betaine, C12~18 fatty alcohol polyoxyethylene (25)ether, Steareth-21, Sodium Hydroxymethylglycinate, Fragrance (BA5259), Deionized Water.