Fragrance brand Byredo have collaborated with famed sunglasses brand Oliver Peoples, inspired by the golden hour (also sometimes referred to as the magic hour)- the moment shortly after sunrise or before sunset during which daylight is redder and softer compared to when the sun is higher in the sky. If any of you are keen photographers, you’ll know just how special this light is. If you’re not familiar, try taking a photo with any camera (iPhone is fine) at this time- the light will do wonders for your subject.
“I have always admired Oliver Peoples for as long as I can remember and felt their approach to product was similar to ours at Byredo. It was important for me that this partnership had a true reason for being and synesthesia and the idea of joint perception became that. I have met artists, musicians and perfumers that display traits of this so-called disorder, and I have always been fascinated by the clarity of their descriptions,” said Ben Gorham, Creative Director and Founder of Byredo.
The collaboration if focused around Byredo’s master perfumer perceiving the sights of Los Angeles through different coloured lenses, and then translating them into various smells. For this, Oliver People designed an original frame through which the colour of the lenses correlate with the aroma of the custom blended fragrance.
- Top: Californian Lemon, Juniper Berries
- Heart: Orris Butter, Patchouli Fraction
- Base: Helichrysum, Musk, Warm Sand Accord
“Ben and I share a similar view on brand positioning and aesthetic and have always wanted to do a project together, says David Schulte, Oliver Peoples CEO. “About a year ago he called me and said the word “synesthesia” which I never heard of. I loved it, of course, and from there we developed the concept of uniting sight and smell around an influence of LA. Oliver Peoples has never done anything but glasses, so for us to venture out and do a scent is a very big deal. I can’t think of anyone better than Byredo to do it with.”
The unisex, acetate sunglass are available in a variety of frame colour ways, with varying different photochromic lens colours. The fragrance and sunglasses will be sold separately, as well as in a bespoke box set (at Oliver Peoples) with a custom-made case and pouch. The fragrance bottle- which naturally matches the lenses and are available in indigo, champagne and green.
The Byredo x Oliver Peoples collaboration is available now in three 50ml bottles for £105.00 each, available at Byredo/ Oliver Peoples retailers and online.