Clinique Reinvents Department Store Shopping at Selfridges London
US skincare brand Clinique announced today that it will reveal a new global flagship counter at Selfridges London. This new shopping destination will re-vamp the brand’s shopping model to offer multiple levels of service, providing consumers with a one-of-a-kind, custom-fit experience.
Breaking down all barriers, the counter invites consumers to interact with the brand in an open-sell environment. New features will include Clinique’s ‘diagnostic’ consultation areas which feature Clinique’s diagnostic two way mirrors, makeup “bars” that encourage consumers to test and select products on their own and stand-alone makeup and skin care browsing areas. The 880 square foot space has been entirely remodeled, utilising modern design and technology to enable multiple levels of shopping and customer service.
“We looked to our consumers to tell us what type of shopping experience they wanted from Clinique,” said Lynne Greene, Global President Clinique. “These insights coupled with Clinique’s dermatological heritage and signature clean white aesthetic guided every detail at our new global flagship counter.The result is a multi-layered shopping environment that empowers the consumer, enhances their overall shopping experience and visually communicates the brand’s identity and expertise.”
The new “state of the art” space brings London the ultimate Clinique Experience, in knowledge and expertise on skin care, makeup and foundation. Clinique shoppers at Selfridges London can now enjoy one of the following custom-fit shopping experiences based on their unique needs and mood:
1 Full Service: One-on-One Consultation – For those unsure of their needs or looking for recommendations, Clinique’s Consultants work with consumers to identify their skin type and personal concerns. From daily skin care to makeup application, Clinique’s full service model is rooted in education and unique-to-Clinique tools that speak to the brand’s dermatological heritage.
2 Diagnostic Consultations – Clinique’s world famous Consultants are now equipped with a new tool that will enable them to provide a comprehensive skin consultation and provide a deeper understanding of each Client’s unique concerns. In addition to the iconic Clinique Computer, the newest addition to the dermatological technology used at counter is the Clinique Diagnostic Mirror. Originally used in the private practice of Dr. Norman Orentreich, Clinique’s original guiding dermatologist, this mirror allowed him to better see his patient’s skin and in turn, show the client her key concerns such as oiliness, dryness, enlarged pores, lines, discolouration and breakouts.
3 Self Service: Play – Customers are now invited to self serve and interact with products on their own. For the first time, products will be available for play in a vibrant new Colour Bar – designed to provide easier access and empower the confident consumer.
4 Easy Navigation – The “cutting edge” counter now allows customers to freely access the counter, whether they would just like to browse the foundation wall, play with the latest colour trends or pick up their must have skin care essentials.
Introduced in 1968, Clinique was the first ever dermatologist-created, prestige cosmetic brand. Clinique’s mission has always been to provide the highest quality and most effective line of products to enhance every skin type and tone. The brand’s customised approach and quality products – all meticulously tested and carefully formulated with the latest science – have made Clinique one of the leading skin care authorities in the world. All makeup and skin care products are Allergy Tested and 100% Fragrance Free. Clinique offers products for men and women of all ages and ethnicities. Clinique is sold in more than 135 countries and territories, 17,000 sales locations and on its website.