Today, Alfred Dunhill will recreate the architectural and elemental spirit of London on an exceptional scale in Shanghai in front of 1000 global guests.  Alfred Dunhill will present the collection of the House, highlighting its commitment to the roots of British men’s style, in an experiential and groundbreaking presentation. Alfred Dunhill will be the first fashion brand to showcase four seasonal collections at an international event.


Trafalgar is an annual exhibition in the form of installation and unique presentation, which will showcase the beauty and elegance of the Alfred Dunhill collection in a simulation of all four seasons of the year, as if composed over a single day. The event will be filmed and edited using state of the art technology, which will employ projection mapping to virtually create the intensity of the four British seasons.

Nature gives to every time and season some beauties of its own; and from morning to night, as from the cradle to the grave, it is but a succession of changes so gentle and easy that we can scarcely mark their progress.” Charles Dickens

Hosted in Shanghai, Trafalgar reflects Alfred Dunhill’s deep respect for an amazing country and passion for the creative energy and vivacity of the city of Shanghai drives Alfred Dunhill’s ambition to showcase it as a principal destination for Fashion and Luxury.



To celebrate the global event, Alfred Dunhill is giving away an exceptional opportunity to one lucky winner on their Facebook page. The competition gives fans the chance to win a VIP trip to Shanghai including stay in a 5* hotel and an invitation to the exclusive dunhill house Twin Villas, which sits in the heart of Shanghai. While at the impressive Twin Villas, the winner will receive a bespoke made to measure Alfred Dunhill suit. To enter, users need to visit Alfred Dunhill’s Facebook page and click on ‘Trafalgar’ tab.

Visit to Enter –