Eau d’Italie was launched to celebrate the 50th anniversary of the stunning La Sireneuse hotel in Positano, on the Italian Amalfi coast. The hotel wanted to create a gift for all of their guests, and when in discussion the idea of a fragrance was brought up. Hence the birth of Eau d’Italie designed to recreate the scent of the hotel and the surrounding area.

The demand was so great for the fragrance from the hotels guest that Marina Sersale and Sebastian Alveraz Murena, of the La Sireneuse hotel, launched a line of fragrances inspired by places and moments in Italy.

The pair have worked with perfumers Bertrand Duchaufour, Alberto Morillas, and most recently, Jacques Cavallier.


Marina Sersale & Sebastian Alveraz Murena of Eau d’Italie and the La Sireneuse will be appearing at the Les Senteurs Seymour Place store on April 19th at 6.30pm to talk through the creation of the fragrances in their line, and about the history behind the hotel that inspired the original Eau d’Italie scent.

Share a glass of champagne and hear their story. Sample the range and be treated to a sneak preview of their next fragrance: Un Bateau pour Capri, by perfumer Jacques Cavallier. It is the first Eau de Parfum from Eau d’Italie.

To book your place, please call Les Senteurs on +44(0)20 7730 2322. Venue: Les Senteurs, 2 Seymour Place, London, W1H 7NA, UK. A £10 booking fee applies which is redeemable against purchases made on the night.