The Spring/Summer 2011 Collection of the collaboration between Giorgio Armani and Reebok presents an evolution of the fusion of Reebok’s fitness and training technologies, and Emporio Armani’s fashion, DNA and glamour. The collection evolves EA7’s dynamism and sporty visual lines, whilst incorporating Reebok’s performance technologies across footwear and apparel – projecting style and design on the one hand, and optimized performance and fit on the other.
The highlight of the collection is the debut of the first ever EA7 | Reebok ZigTech, Reebok’s most technically advanced running and training shoe to date, interpreted by one of the world’s leading fashion designers.
The EA7 x Reebok ZigTech advert (below) was directed by Vogue’s Creative Director Robin Derrick and features key new collaborative styles.
EA 7 | Reebok – Footwear
EA7 | Reebok Footwear Collection offers three athletic footwear styles: two unisex styles, the EA7 ZigPump and EA7 ZigLace and for women only, the EA7 ZigTech Nano.
The three styles all incorporate ZigTech technology, which is designed to conserve and return energy to the wearer for a soft and springy ride. The one-of-a-kind ZigTech sole features innovative, lightweight foam that is engineered into a geometric, zig-zag shape. This uniquely shaped sole absorbs the impact of heel strike and sends a wave of energy along the length of the shoe, propelling the athlete forward with each step.
The EA7 ZigPump is the first combination of two of Reebok’s most innovative footwear technologies – The Pump and ZigTech. In a luxurious silver colorway, it includes a velcro strap on the forefoot, providing increased lateral support. A memory foam collar in the shoe lining affords improved fit and comfort.
The EA7 ZigLace provides signature ZigTech energy return benefits, but features rear foot TPU cage for added stability and breath-ability. It includes an ultra-thin 4mm EVA tongue sheet liner for reduced weight and optimal comfort.
EA7 ZigTech Nano
The EA7 ZigTech for Women offers the same technological benefits but on the lower profile ZigTech Nano outer sole, creating a shoe that is both beautifully stylish and functional shoe. The key colorways of this design story are crisp white, winter purple and navy.
EA 7 | Reebok – Apparel
The SS11 Reebok | EA7 apparel collection references the textured skin and disruptive coloration of the Great Sting Ray with stylish graphical applications and a palette that evokes a sense of desirability. Innovative construction methods and first feel trim finishes offer a luxurious feel. Key pieces in the Men’s Collection include the sleeveless fitness hoody, which incorporates an elongated front zipper, oversized hood and kangaroo pockets. The feather lightweight duffer jacket features an ultra-flat packed concealed hood, enabling transformation into travel pouch form. Stylish, fitted running Razza tech-tops, running shorts and athletic running tights complete the collection.
Emporio Armani | Reebok – Footwear
The Emporio Armani/Reebok footwear collection features the signature Vintage Low and Vintage Mid styles, updated with new bold fashion colors combined with neon pops. Material and design detailing include the use of nubuck on the Vintage Low and perforations on the both the Vintage Low and Mid.
The Pump Vintage
This unisex shoe takes its inspiration from a retro court silhouette, applying stylish design with sleek sneaker lines. A mix of technology, clean lines and street style, this leather sneaker with The PUMP affords glove-like comfort and fit. The two-tone rubber sole features a crystal effect and HexRide, an underfoot cushioning system wherein the sole is made up of lightweight, yet strong hexagon-shaped cells.
The Pump Vintage is available as both a mid and low-cut constructed from leather/technical mesh material in white, neon yellow and black colour ways.
The Vintage Runner, for men and women, was inspired by a retro running silhouette and re-visits key elements of Reebok’s technical heritage alongside unexpected construction details and design from the world of Emporio Armani. Design cues in terms of proportion; line and detailing emanate from the 1990’s but are updated within a contemporary touch. The Vintage Runner is ranged in black, yellow, white and neon sign, with a muted orange hue.
More images of the complea Emporio Armani x Reebok ZigTech range to follow on Ape to Gentleman, stay tuned Gents.