Satisfying man’s innate desire to play with anything ball-shaped, Brylcreem has created a unique ball shaped product, Paste. The product provides a flexible style whilst also giving you something to ‘play’ with. New Brylcreem Paste gives your hair a strong, flexible, matt hold so if it gets messed up, Brylcreem Paste helps it return to its original style.  The new offering will join Brylcreem’s current product line up, standing out against all other products on the market with a distinct look that’s never been seen before.


‘We’re really excited about Brylcreem Paste, not only is the product a great offering within the sector, the new packaging will set us apart from other hair styling brands with its unique shape and highly tactile form.’ – Jonathan Bull, Brylcreem’s Marketing Manager

Brylcreem Paste will sit neatly alongside Extreme Gel, Clay, Cream and the six other Brylcreem products. Introduced at the end of last year, and coinciding with the announcement of the current Brylcreem Boy, the hair styling brand’s range saw a complete style overhaul.

The range is available nationwide in Boots, Superdrug, Tesco, Sainsbury’s and all other good high street and grocery retailers and is priced from RRP £3.49.