Just when we were wondering what happened to the new men’s fragrance launches, yesterday we brought you news of the Gucci Guilty pour Homme launch, and today we we’re back again with fragrance news from Salvatore Ferragamo. A reflection of the naval influenced Spring/Summer 2011 collection, Salvatore Ferragamo has announced the launch of a new fragrance, F by Ferragamo Pour Homme Free Time. The fragrance unites the elegant nature of the Ferragamo man with a more casual and nomadic dimension. The navy blue colour coding interprets the idea of casual yet refined living which complements Ferragamo’s SS 2011 colouring and hence the mood of the fragrance.


A young metropolitan man, elegant but casual; living life with a casual Friday attitude.

A sophisticated freshness on a woody signature, the new fragrance from perfumeur Olivier Polge blends bright zesty notes with the effervescent Pink Pepper and Ginger, giving way, together with a marine touch, to a refined freshness. A soft sensual accord of White Cedarwood and Vetiver warms up the fragrance, conferring a distinctive signature of elegance and masculinity. Sylvie de France was responsible for the Free Time packaging that perfectly expresses the marine context of the fragrance.

Olfactive Family: fougere-fraiche-wood

30 ml Eau de Toilette Spray       £29.00
50 ml Eau de Toilette Spray       £39.00
100 ml Eau de Toilette Spray     £52.00

F by Ferragamo Pour Homme Free Time launches exclusively in Harrods on the 13th February and nationwide from March 2011.