General Idea’s modern intersection of classic menswear and utilitarian streetwear is infused with a sense of athleticism in the Fall/Winter 2012 collection. Korean-based designer Bumsuk Choi’s signature menswear takes inspiration for the season from archival images of hockey players, particularly the teams participating at the 1968 Winter Olympics in Grenoble, France. Referencing lean mid-century menswear silhouettes as seen through a contemporary eye, Choi’s pursuit of innovation results in distinct layering, a strong color palette, and surprising fabrications.


The transformation between sportswear uniforms and everyday ready-to-wear is the impetus for theme in the collection, titled “After Games.” Utilising a similar design function in sports uniforms on outerwear, suiting, and separates traces the “After Games” influence.

Trousers with kneepad details, parkas accented with quilted fabrics, and a varsity jacket with toggle buttons are key pieces that illustrate the accessible, yet singular approach to the collection.

Earthy colors such as olive green, beige, burgundy, and dark orange balance out the dark navy that underscores the collection as the base color. Footwear for the season includes refreshing takes on all-purpose heavy-duty cold weather boots in the namesake collection as well as a performance sneaker in collaboration with Head.


Finding protection from the elements in practical, yet subtly athletic details binds the Fall/Winter 2012 collection. Bumsuk Choi’s inspired and instinctual point of view emphasizes the reinterpretation of classic menswear.