Like many facets of a man’s appearance hairstyles often look back to the past for inspiration. Along with the resurgence of hairstyles of old, inevitably comes the resurgence of hairstyling products of old, albeit with a ‘modern’ twist. Let’s take for example the very simple but very effective Pomade. This is already the 4th mention of pomade on Ape to Gentleman in recent times, and by the looks of things, it won’t be the last.


Grant’s Golden Brand Pomade is a superior quality, medium weight, water based pomade that gives hair a high gloss with a very strong hold. The weight of the pomade is such that you simply use as much or as little your hair requires. It works well with Cary Grant quiffs, distressed mess or the increasingly popular Don Draper businessman look. As Grant’s pomade is water based, it washes out easily to save you hours at the sink. The beauty of Pomade is that it doesn’t dry out or harden so your hair can continuously be restyled for hours without the ‘Lego man’ stiff appearance given by some gels. Which is very important of course, because as Grant quite rightly says, “Style is everything”.