Male cosmetics brand Guyliner, will launch in high street fashion retailer River Island on 22nd September 2010. River Island’s decision to take on Guyliner shows the increase in popularity in male grooming, as it now progresses to the high street.

From concealing spots to taming unruly brows, Guyliner’s kit of products for men can be made to look as dramatic as war paint or completely camouflaged.

River Island, has identified the demand for male cosmetics with its consumers. They have chosen the Guyliner brand for their effective, easy to use and practical products that actually do what they say they do.

River Island will stockGuyliner’s 3 core products:

1. The original Guyliner kohl pencil, a versatile eye definer created especially for the modern man £9
2. Disguys, Guyliner’s slim ‘twist up stick’ concealer, specially formulated in Switzerland to cover up spots £7
3. Guyliner’s Mascara, a discreet clear gel that separates, conditions and defines lashes and keeps unruly brows in place £9

To find out more about Guyliner visit your local River Island store, or go to: