An apeish topic for you today; in a bold (not bald) move, head & shoulders has announced they are taking out a US$1 million insurance policy on American professional footballer Troy Polamalu’s trademark hair. As a second year spokesperson for the brand, head & shoulders recognises the value of Troy’s extremely full and thick Samoan locks, so together with Watkins Syndicate at Lloyd’s of London, one of the world’s leading insurance agency, they’ve created the first ever insurance policy to protect his iconic mane for the entire football season.

“In developing this unique policy, we recognise that Troy Polamalu’s famed head of hair is truly legendary and we are proud to partner with head & shoulders to protect it,” says Jonathan Thomas of Watkins Syndicate at Lloyd’s of London.

Troy’s hair is so renowned that he has not had it cut in over seven years, making his hair so full and thick that end to end it spans 100 football fields.

London based celebrity hair-stylist Michael Douglas comments on the health and vitality of Polamalu’s hair. “Troy uses head & shoulders Hair Endurance, which cleans his scalp and hair to keep it looking full and thick, despite the beating his hair takes on and off the field!”


For more information on head&shoulders visit – head&shoulders hair endurance is available in stores nationwide. RRP £2.39 for 250ml

Troy isn’t the first celebrity insure one of their ‘assets’, others include:

  • Chest hair may be out of fashion, but in 2008 crooner Tom Jones had his illustrious pelt insured for a princely £3.5 million ensuring he can still make the oldies swoon for years to come.
  • Country and western superstar Dolly Parton had her 42-inch breasts insured for almost £200,000 pounds… each!
  • Formula One star Fernando Alonso insured his thumbs for a cool £9 million in April 2010, because they were so important for changing gears in his Ferrari F1 car.
  • 80’s rock legend Van Halen front man David Lee Roth injured his sperm for £656,000! But unlike other celebrity insurance policies, he was insured against the possibility of his sperm actually doing the job and “accidentally” impregnating a partner.
  • Heidi Klum insured her legs for £1.5 million. However, as her left leg sported a small scar on her knee it was valued at £130,000 less than her right.
  • Not to be outdone by Heidi, pop princess Mariah Carey also insured her legs in 2006 after winning a Gillette Venus award… for a staggering $1 billion!
  • While many celebrity insurance policies may have sound business reasons behind them, rest assured that insurance does have its limits. Mr. Methane – a farting performer who debuted on “Britain’s Got Talent” in 2009 – sought coverage against the loss of his flatulence. His application for insurance was thankfully declined – definite ape!

Do you have any body parts worth insuring?