Many colours have been claimed to be the ‘new black’, replacing the timeless classical looks that have for years dominated style and trends. One however only needs to look to the catwalks of Milan Fashion Week to see this stylish, crisp, elegant and flattering look still sets the standards that all others are measured by. Lacoste, celebrating their 80th year, introduce a new addition to their Eau de Lacoste male fragrance collection, L.12.12 Noir.

The latest in their L.12.12 collection of male fragrances this contemporary take is fresh and aromatic with a deep, intense warmth. Featuring a patented new technology, Cyclodextrin, the fragrance has an innovative molecular structure that captures the essence of the Eau de Toilette and reinvigorates itself when it comes into contact with moisture. This Intensity Enhancer Technology ensures that the whole character of the fragrance is released at a greater intensity for a longer period of time.

Tantamount to the Eau de Toilette L.12.12 collection, Noir is housed within a flacon, designed in its simplicity to mirror the silhouette of the Lacoste L.12.12 polo shirts. The bottle design features on its heart a textured crocodile motif, recognisable as the distinctive logo designed by Rene Lacoste. The bottle is finished off with textured sides, reflective of the textures seen within the traditional petit pique woven cotton of the brand defining polo shirts.

The Lacoste latest addition, twinned with Blanc, offers their male patron a suitable transition from stylish day to evening.