Most men still consider make-up a totally alien idea. They associate it with something women do and it’s not for them. Little do these men realise that women have been fighting for years for their right to do the things men do such as vote, play golf and join the army but when it comes to men copying what women do then men shy away. Why should women have a monopoly over the use of make-up, dieting and retail therapy when they show no remorse in evading male only territories such as boxing, wrestling and hedge fund management.

This is mostly a result of ignorance. Some chauvinist men would still argue that women are the inferior race but they have to realise that women have had the intelligence to infiltrate almost all male only activities whilst monopolising their own particular rights. Not any longer. What we have to take into account is why women diet, pamper themselves and wear make-up. Simply because they are more self-conscious than men. It makes them feel better, healthier and more confident. Let’s not forget on average women live 10 years longer than men.

What do we recommend? We are always advocating exercise. Regular exercise helps keep all the joints and bodily parts in good order. And if you feel fit and strong you are likely to be more alert and less prone to sickness. What you put into your body is also important. Stay away from fast food, snacking and binge drinking but eat more fruit and vegetables, white meat and drink plenty of water to keep your body hydrated. Try a shot of green juice or wheatgrass. Healthy body, healthy mind. And why not pamper yourself. Treat yourself to a massage followed by a facial. Take advantage of pampering time to relax, rid your mind of all negative thoughts and look forward to looking good and feeling great once the treatment is over.

Indulge in a little retail therapy. Buy yourself a nice tight fitting shirt and trousers, go home and get ready to go out for a couple of easy drinks in the evening. Splash some lukewarm water over your face and run a little gel into your hair. Your face looks fresh after the facial in the afternoon but you want to look even better. Put a faint line of Myego eyeliner below your bottom eyelash and smooth over with the tip of your finger. This will make your eyes stand out. And to give your eyes a really smooth and bright look put some Myego concealer under each eye and blend into the skin with your finger tip. This will give you an even skin tone under each eye which makes your face look smooth and silky. You look good, feel confident and you’re ready to rock. Try it and feel the difference.

by Moh Dehghani- Production Director, Myego Cosmetics.