Some brands check every box, and Danish luggage brand MISMO is one of them. Its eye for minimalist design, colour-scheme, quality, functionality, price-point and branding are all superb. In a similar fashion we take pleasure in introducing the brands’ Autumn/ Winter 2017 collection.

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The collection and campaign images centre around the changeable moments between summer and autumn- think moderately warm days and chilly evenings. And for AW17 MISMO have revisited its original singular cotton canvas Legacy bags, which marked the beginning of the brands’ journey a decade ago. Available in autumnal colour ways such as rugged army/dark brown, solid midnight blue/cuoio and bold khaki/black, these hard-woven canvas styles, fitted with solid brass hardware and leather trims, are as pleasing on the eye as they are in hand.

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Originally developed for the Italian army, the water repellant treated, tight-woven canvas is as at home in the city as it is in the depths of the British countryside. What’s more- MISMO’s AW17 campaign images were expertly captured on a windswept day by photographer Anders Overgaard at the seaside hotel Helenekilde Badehotel in North Sealand, Denmark, with dramatic cliffs and coastal dunes as backdrops. A perfect synergy between brand, story and location.

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The Legacy collection, our favourite, is one of three collections from MISMO for AW17. The other two being the Fabric Collection- evolution of the brands’ basic canvas styles and Appearance- featuring classic colour combinations in an enduring mix of hard-woven waterproof Italian nylon paired with sturdy, custom developed vegetable tanned full-grain bridle leather.

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Visit mismo.dk for more information and to buy, or enter our competition below to win a MISMO bag.

Competition

To celebrate our love for the MISMO AW17 Luggage Collection, Ape to Gentleman have a MISMO M/S Soft Work Briefcase in an Army/ Dark Brown colourway to giveaway, worth €440 (view the gallery above to see the prize). Just answer the question below.

Win a MISMO M/S Soft Work Briefcase