Some brands check every box, and Danish luggage brand MISMO is one of them. Its eye for minimalist design, colour-scheme, quality, functionality, price-point and branding are all superb. In a similar fashion we take pleasure in introducing the brands’ Autumn/ Winter 2017 collection.
The collection and campaign images centre around the changeable moments between summer and autumn- think moderately warm days and chilly evenings. And for AW17 MISMO have revisited its original singular cotton canvas Legacy bags, which marked the beginning of the brands’ journey a decade ago. Available in autumnal colour ways such as rugged army/dark brown, solid midnight blue/cuoio and bold khaki/black, these hard-woven canvas styles, fitted with solid brass hardware and leather trims, are as pleasing on the eye as they are in hand.
Originally developed for the Italian army, the water repellant treated, tight-woven canvas is as at home in the city as it is in the depths of the British countryside. What’s more- MISMO’s AW17 campaign images were expertly captured on a windswept day by photographer Anders Overgaard at the seaside hotel Helenekilde Badehotel in North Sealand, Denmark, with dramatic cliffs and coastal dunes as backdrops. A perfect synergy between brand, story and location.
The Legacy collection, our favourite, is one of three collections from MISMO for AW17. The other two being the Fabric Collection- evolution of the brands’ basic canvas styles and Appearance- featuring classic colour combinations in an enduring mix of hard-woven waterproof Italian nylon paired with sturdy, custom developed vegetable tanned full-grain bridle leather.
Visit mismo.dk for more information and to buy, or enter our competition below to win a MISMO bag.
To celebrate our love for the MISMO AW17 Luggage Collection, Ape to Gentleman have a MISMO M/S Soft Work Briefcase in an Army/ Dark Brown colourway to giveaway, worth €440 (view the gallery above to see the prize). Just answer the question below.