Almost two weeks have passed since I spent an evening in the company of MITCH, the new range of grooming products from hairdressers Paul Mitchell. More then just a grooming range, MITCH is also a concept composite of the multi-faceted men that the products cater for: the slicked style of the fresh-from-the-barber gent: the spiked sculptured quiff of the rocker: the tousled matte mop of the artist: MITCH represents them all.
The MITCH range was on show in the surrounds of the perfect MITCH Man’s pad, a gracefully minimal east-end apartment with a seven-figure price tag. A large wall adorned with classic and contemporary literature made a statement backdrop to the vivid primary colours and simple monochromatic palette of the ranges packaging, offset with vibrant accents of the logos signature yellow strategically located around the open-plan space.
During the rounds of martinis and champagne, models were repeatedly styled with products from the range, demonstrating to great effect the versatility on offer from each of the products, available from Paul Mitchell signature salons from January. Some standouts from the range include the Reformer Matte Finish Texturizer, Construction Paste Mesh Styler and Barber’s Classic High Shine Pomade.
For men looking to keep MITCH close to hand at all times there’s the extensive Men’s Grooming Kit, including a number of firm, medium and light hold products, as well as MITCH’s Double-Hitter Sulfate Free Shampoo & Conditioner and an exclusive MITCH trimmer for last-minute adjustments to your look. Housed in a sturdy wash-bag it offers everything you need to create and maintain a range of fashion-forward hairstyles.
No matter what sort of man you are, if you’re looking for a new wingman to keep your look in check, then look no further. MITCH is your man.
For more information on MITCH visit his website at www.mitchtheman.com