Molton Brown, creators of some of the finest scented shower gels, shampoos and candles have today released Navigations Through Scent – an olfactory journey which captures local scents in five different fragrances from across four continents. Drawing on Molton Brown’s famed travel experience, each scent evokes memories of its unique location.
I attended the press-preview of the new scents in London on Wednesday to try and garner a perspective of what Molton Brown were trying to convey with their latest creations. In essence, Molton Brown is all about quality products inspired by scents from at home and around the globe.
To truly appreciate Navigations Through Scent it is important to, before smelling, read the descriptive stories of which memories each scent is trying to evoke. Prior to application I carefully read each ‘story’ imaging where I might be. Jennifer Jambon, chief ‘nose’ at Molton Brown then guided me through each scent, matching specific ingredients to my thoughts and sense of smell. I must say, it was a great experience or “adventure” as Molton Brown call it.
The fragrances (averaging 11.6% perfume concentrate across the range. Note; they are not labelled eau de toilette or eau de parfum but based on longevity which in this case is a minimum of 6-7 hours) are priced from £55 to £65 for 50ml and consist of the following:
Named after the ancient name for Heliopolis, the lost City of Sun in the Egyptian Nile Delta. A floriental-spicy scent with Egyptian Jasmine Oil.
Taken from a local name for the Li River, in China’s Guangxi region, home to plentiful osmanthus plants. A floral musky scent with Chinese Osmanthus Absolute.
An ancient Javan Kingdom in Indonesia. A spicy-woody scent based on Indonesian Patchouli.
The Saxon name for a small village in Kent now known as Appledore. A green aromatic scent leading with European Juniper Berry.
Named after a mountain in Nova Scotia’s Cobequid mountain range. A woody-fresh scent with Canadian Fir Balsam.
For me, all the scents lived up to their stories thus not disappointing me on my “adventure”. My favourite was Singosari, with its base of Patchouli and spicy heart and top notes.
Singosari (coordinates 07°91’S, 112°65’E): May contain wonder. Follow the ancient spice trail to the islands of Indonesia. Blood-warm monsoon rains. Ruined temples and lush green jungles. Exotic. Steamy. Haunting.
Refreshingly, staff from Molton Brown responsible for the Navigations Through Scent collection were present at the launch. It was interesting to get their perspective on what the scents were hoping to achieve and hear of their hard work and commitment put into making this new collection an olfactory success.
Visit Molton Brown to begin your own journey – www.moltonbrown.co.uk