Moschino Forever is the new masculine fragrance by Moschino, a timeless scent inspired by Moschino fashion known for reinterpreting classics with elegance and irony, an Eau de Toilette created for a classic man with a strong personality that enables him to be both original and unique.


A fresh and sensual scent with a modern and surprising fougere accord, the fragrance opens with a bright and bold freshness with accents of Kumquat, Bergamot and Star Anise, in the heart smooth tones of clary sage and tonka bean blend with vibrant facets of black pepper. The drydown brings a virile and intense character of vetiver armed by seductive notes of musk and Sandalwood. The fragrance will retail at £37 (50ml) and £49 (100ml).  The bottle of the fragrance itself reflects Moschino DNA: Classic with a “Twist”. So the cap, silver and in relief, showcases the logo that reflects the iconic details of Moschino fashion.


The Fragrance is completed with an extension line that includes four grooming products that refresh the skin and convey a sensation of wellbeing. The Moschino Forever grooming range consists of the following:

After Shave Lotion
A refreshing Lightly scented lotion that reinvigorates the skin after shaving.

After Shave Balm – £21
A velvety aftershave that softens the skin to make it feel more comfortable.

Deodorant stick – £18
A deodorant with a special texture that glides on easily and comfortably for daily usage.

Bath and Shower Gel  – £21
A revitalising shower and bath gel that moisturise and are lightly scented with the Moschino Forever fragrance.


Shot in Paris by Alasdair Mclellean with the creativity of M/M Paris, the advertising campaign of Moschino Forever portrays the English Model and Singer Josh Beech, with whom Moschino has collaborated for the last collections. The singer/model is currently touring Europe in a number of select shows featuring Josh with an acoustic guitar playing tracks from his debut album “Burnt Out“.

Moschino Forever will be available nationwide from May 2011 at all good department stores.