Mr. Burberry the new fragrance for men inspired by the Burberry iconic British-made heritage trench coat has been designed to “capture the essence of London”. Mr. Burberry was created by Chief Creative and Chief Executive Officer Christopher Bailey in collaboration with acclaimed perfumer Francis Kurkdjian.

The Fragrance

A herbal woody fragrance, Mr. Burberry fuses classic scents of British perfumery with unexpected ingredients- opening with notes of crisp zesty grapefruit, with a base of earthy vetiver and smokey guaiac wood.

  • Top notes: grapefruit, tarragon, cardamom
  • Heart notes: birch leaf, nutmeg oil, cedarwood
  • Base notes: vetiver, guaiac wood, sandalwood

The Bottle

The bottle is a nod to the black heritage trench coat and its signature design details alongside a weighted cap referencing horn-look buttons, while a hand-tied knot in English-woven black gabardine sits around the neck, celebrating the fabric invented by Thomas Burberry more than 100 years ago.

Pricing and Stockists

Mr. Burberry Eau de Toilette 150ml (RRP: £80.00), 100ml (RRP: £65.00), 50ml (RRP: £48.00), 30ml. Mr. Burberry is available on, at Burberry Beauty Box and selected Burberry stores and retailers now. In addition, customers will be able to personalise their Mr. Burberry bottle with up to three initials through a monogramming service available on and selected Burberry and wholesale stores.