Before I lose you with a review solely about toothpaste, this one has taken 15 years to develop. Interested? Well, you did click the link to get to this page so oral health is clearly important to you. There are plenty of technicalities to come but the crux of why this particularly toothpaste is important is the promise that it can do everything. Let me explain what I mean by ‘everything’; have you ever searched through the hundreds of on-counter toothpastes trying to find a paste that meets all your requirements? For example, toothpaste ‘A’ may be great for sensitivity but contain no whitening ingredients. Oral-B Pro-Expert, does everything. Everything is made possible by two powerful ingredients: Stannous Fluoride and the Polyphosphate System. Read on…



Surface stains can build up from smoking, drinking and eating, resulting in tooth discolouration. Oral-B Pro-Expert possesses a polyphosphate system preventing stains from happening by protecting the surface of the teeth from stain build up and, in combination with silica, removes discolouration.

Oral-B say clinical research showed: Up to 96% less stains in two weeks.


Bad breath can be caused by eating foods with a pronounced odour, but essentially the problem is caused by bacteria in the mouth. There are about 500-600 types of bacteria in an average mouth. Stannous fluoride within Pro-Expert interacts with bacteria associated with bad breath and prevents it from multiplying.

Oral-B say clinical research showed: Up to 71% fresher breath after three weeks versus regular fluoride toothpaste.


This is the hardest substance in the human body, but daily exposure to acids in fruits and drinks can wear away at its surface, resulting in enamel erosion. Stannous fluoride forms a barrier against damaging acids and helps to protect enamel and prevent erosion.

Oral-B say clinical research showed 58% reduction in enamel loss versus fluoride toothpaste.


Dentin, the inner layer of the tooth, contains microscopic hollow tubes that run from the outside of the tooth to the nerve. When dentin loses its protective covering, the tubes allow heat and cold, acidic or sticky foods to stimulate the nerves inside the tooth, and that’s what causes the discomfort. Stannous fluoride blocks dentinal tubules to help prevent sensitivity.

Oral-B say clinical research showed up to 44% less sensitivity after eight weeks versus an ordinary toothpaste.

Gum Problems

They develop when plaque bacteria accumulate and release toxic substances. If left untreated, this can lead to tooth loss and more serious gum problems.

Oral-B say when you brush with Oral-B Pro-Expert paste, stannous fluoride is released in the mouth. It helps prevent gum problems by slowing down the growth of bacteria and reducing plaque accumulation. Clinical research show up to a 57% reduction in gum problems versus an ordinary toothpaste.


When plaque mineralises on teeth, it hardens and turns into tartar and needs to be removed by a dental professional using specialist tools. Oral-B Pro-Expert with its polyphosphate system immediately forms a protective barrier that helps prevents tartar build up by keeping plaque from hardening and, in combination with silica, removes stains.

Oral-B say clinical research showed: Up to 56% less tartar than a leading multi-benefit toothpaste.


Plaque is caused by bacteria build up on teeth, which starts to accumulate within 20 minutes after eating. If you don’t brush it away, the bacteria can lead to tooth decay as well as tartar and gum problems. Stannous fluoride slows down bacteria and plaque growth to give long-lasting protection.

Oral-B say clinical research showed a significant reduction in plaque re-growth over 24 hours.


They occur when sugars and starches are in continual contact with teeth, allowing bacteria to thrive and release acid that breaks down enamel. Stannous fluoride interacts with bacteria to slow down growth and reduce damaging acid. It builds up minerals worn down by acid and helps protect enamel against further tooth decay and cavities. Stannous fluoride strengthens the teeth against the acid formed by bacteria, and helps speed up the process of rebuilding damaged areas.

Oral-B say they have clinically proven anti-cavity benefits in a two year study.

After 15 years in development, this unique paste offers a scientific breakthrough in oral care, our technology and key ingredients are supported by more than 70 scientific studies proving that Oral-B is at the forefront of scientific innovation and advancement in oral care. We are proud to present a toothpaste as good as our toothbrushes.

Dr Robert Gerlach, Research Fellow of Procter & Gamble.

Having met Dr Robert Gerlach, I can confirm he is certainly the right man to be in charge of our oral healthcare. I can also confirm that Oral-B Pro-Expert Toothpaste is up there with the best I’ve used. After the initial shock of the crunchy crystals (a new system designed to deliver Stannous Fluoride and the Polyphosphate System which otherwise would break down within regular toothpaste), I can further confirm that you will be pleased with the results.

RRP: £3.49 for 75ml. Available from