The history and prestige associated with the America’s Cup makes it the most elusive trophy in the sailing word. It is not a sport to take lightly. Participation requires conviction, motivation, experience and dedication. This year in celebration of this prestigious event, Prada launches a fragrance collectors edition; Luna Rossa – 34th America’s Cup Limited Edition.

The inspiration for the fragrance, which is named after the sailboat Luna Rossa that participates in the American Cup competition, draws its inspiration from the world of extreme sailing.

A men’s fragrance created by Daniela Andrier, uses traditional ingredients blended with classical notes in new, novel ways.

The top notes of the fragrance include the natural scent of Lavender combined with a bitter freshness of Orange essence, creating an invigorating scent. The heart notes are made up of Lavender, Spearmint Nanah Essences and aromatic Clary Sage. The base notes of Ambroxan and Ambrette Absolute creates a woody, ambery signature. An interesting paradox of natural and synthetic elements.

The Luna Rossa bottle, designed by Yves Behar, is inspired by the modern, technical sailing boats. The 34th America’s Cup Limited edition displaying the iconic red Prada strip is a variation of the original Luna Rossa bottle with the added silver, mirrored lower portion and white cage. The outer packaging illustrates a silhouette of a red catamaran and features the colours of the 2013 Prada Luna Rossa sailing boat.