New York City based lifestyle brand Saturdays NYC have announced the launch of its Grooming Essentials collection. The initial offering consists of three hair pomades, each formulated to create a specific style.

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The petroleum-free Wet Wax delivers a polished, high gloss shape- incorporating a firm hold yet leaving out the oily feel. For a natural finish and light hold, the Grooming Cream offers texture and shine to any look. To achieve a sculptural yet lived in style, the beeswax based Clay Pomade provides extra hold with a matte finish. All pomades are light in fragrance, water based, and rinse out easily.

“The Saturdays brand has always centered around our personal lives. Diving into the grooming department was always something that we looked forward to. After careful consideration of crafting the perfect holds, consistency, look and feel of our products, we’re excited to launch our first three pomades. As our brand grows, it’s exciting to see how we intertwine each department and how the grooming products fit in with everything else that we carry at our stores.” -Colin Tunstall, co-founder of Saturdays NYC

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“We have been working on this line for the last two years. It was a natural progression for Saturdays to venture into grooming, apothecary, body care, shaving and etc. This is only the beginning and we are excited to grow this range for both men and women.” -Morgan Collett, co-founder of Saturdays NYC

Made in the USA, all pomades are packaged in a 50ml (1.7 oz) black pot and retail for $24.00. The Grooming line will be sold in all Saturdays NYC locations internationally as well as on saturdaysnyc.com and select boutiques worldwide. Saturdays NYC looks to further expand the line with body care launching in summer of 2017.