This January, Penhaligon’s has announced it is to become the Official Scent of London Collections: Men 2014. This is not the first time the British perfume house has worked exclusively with the British Fashion Council. Last September Penhaligon’s scented the home of London Fashion Week, Somerset House with its popular scent of Quercus.

In 2014, London Collections: Men will be ‘scented’ with their classic; Blenheim Bouquet. The scent is a mix of citrus oils, spices and woods – created over one hundred years ago.

Matthew Huband, Head of Global Marketing at Penhaligon’s says of the collaboration…

“Blenheim Bouquet is both classic and modern, a fragrance which has retained its relevance throughout its 111 year history. Discreet, masculine and fresh, Blenheim is the perfect fragrant accompaniment to London Collections and we’re thrilled to be taking part once again.”

Blenheim Bouquet is available in all Penhaligon’s boutiques, concessions and online.