Last Friday was a important day in the
‘stable’ with the F1 teams travelling to Monza, Italy, for the mighty Italian Grand Prix, the ‘home’ of Ferrari. Could Fernando Alonso or for that matter Felipe Massa delight the Tifosi and hold off the Red Bull’s and McClaren’s determined to take the spoils? The other big news of the day was the launch of Ferrari’s new scent named Scuderia…
Inspired by the Ferrari of the same name, the scent, which is fronted by Spanish Scuderia Ferrari driver Fernando Alonso, is produced by Italy-based Morris Profumi. Scuderia is an aromatic woody scent composed by Karine Dubreuil of Mane. Sicilian lemon, Provençal lavender and mint make up the scent’s top notes. It has a heart of black pepper, Moroccan rosemary, cardamom, geranium and black tea. Base notes include the olfactory accords of musk, cedar wood, Tonka beans and Indian amber.
The bottle, which was designed by Thierry de Baschmakoff from Aesthete Lab, is a translucent glass flacon embellished with Ferrari’s prancing-horse insignia, an element that’s intended to channel the iconic Italian sports car. Design details also include a chrome cap echoing the car’s engine and the brand’s distinctive red stripe.
You might not be able to drive like Alonso but you can certainly smell like him!
Available at http://store.ferrari.com/en/