Kronberg, Germany based Braun – manufacturers of electric shavers and trimmers have announced triple Formula 1 world champion Sebastian Vettel as their new global ambassador. The news broke shortly after Vettel claimed his 31st F1 victory at Spa in Belgium, on Sunday.

The collaboration marks the launch of the Braun global campaign “Hold on to your Dreams.” – an homage to Braun founder Max Braun, who is rumoured to have dreamt of creating the first electric foil shaver.

“I grew up with the Braun brand. We both come from the same state of Hesse, so the connection is deep rooted.” Sebastian Vettel

Braun, famous for their self-cleaning Clean & Renew™ system have coincided Mr Vettel’s ambassadorial role with the new Braun ˚CoolTec system – which actively cools the skin whilst shaving. Look out for the ‘Hold on to your Dreams’ campaign beginning in Autumn 2013.